Your profile picture will appear as your icon every time your page’s content shows up in the Facebook News Feed and when you comment on other posts. Square dimensions are best, but Facebook will crop the photo into a circle for ads and posts, so leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments.
How to use Facebook for beginners: Creating and maintaining a Page
If not, ensure that the completed fields still provide the necessary information needed for users learning about your business for the first time. Once you’ve finalized these details, let others know about your page by inviting them to like and follow it. Creating a business page on Facebook only involves a few simple steps, and it’s free. From creating the page, to adding additional information, to enhancing the page, these steps make this process simple. Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy. After you select Business or Brand, you’ll be asked for a page name and category.
Your Facebook cover photo should match it aesthetically, so try to keep it in the same color palette, and make it relevant to what you are trying to promote. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Check out our social media specs cheat sheet for details on how it will appear on different devices. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch.
Engage
If the page is for a particular store or location, add it as well. However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy. Every Hootsuite plan includes everything you need to get started with social listening.
Consider creating a post that introduces yourself and your business, discusses your brand mission and directs users to where they can find more information. Perhaps you also have a memorable image of yourself, your team or your business to include as well. With the five simple steps below on how to create a Facebook business page and grow it, you can increase your chances of growing your business. Before covering these steps, it’s crucial to first understand what a business Facebook page is and why it’s important for your business.
Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. Hootsuite’s Best Time to Publish feature Jackpot Jill Casino Facebook Page (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.
- If you see the Followers option near the top of your page, as well as a menu on the left titled “Manage Page,” then you are using a business account.
- Unlike personal profiles, business pages let you run ads, sell products, and track performance with analytics.
- To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.
- Going live on Facebook allows you to connect with your viewers, making it a powerful tool for building trust and fostering a sense of community.
- Consider creating a post that introduces yourself and your business, discusses your brand mission and directs users to where they can find more information.
How To Create A Business Facebook Page: A Complete Guide
Orders are processed quickly, ensuring that engagement begins without delay. We deliver real, high-quality engagement from active Facebook accounts, ensuring that growth is both authentic and effective. Security is a top priority, as SocialPlug never asks for passwords or sensitive information—just the URL of the content that needs promotion. Followers are essential to the success of your Facebook Business Page as they receive updates and interact with your content, boosting your reach and visibility.